{"id":2614,"date":"2022-12-22T17:35:55","date_gmt":"2022-12-22T22:35:55","guid":{"rendered":"https:\/\/calumetmedia.ottawavalleymedia.ca\/formation-en-vente-de-medias\/"},"modified":"2024-01-02T18:38:05","modified_gmt":"2024-01-02T23:38:05","slug":"formation-en-vente-de-medias","status":"publish","type":"page","link":"https:\/\/calumetmedia.ca\/fr\/formation-en-vente-de-medias\/","title":{"rendered":"Formation en vente de m\u00e9dias"},"content":{"rendered":"\n
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\"Formation<\/figure>\n<\/div><\/div><\/div>\n\n\n\n
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Media Sales Training<\/h1><\/div>\n\n\n\n

Faites passer votre \u00e9quipe d’un groupe de vendeurs de produits \u00e0 des consultants pleinement engag\u00e9s, ax\u00e9s sur le d\u00e9veloppement de leurs activit\u00e9s et de celles de leurs clients.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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Module 1: Local Audience Marketing<\/h3><\/div>\n\n\n\n
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Lorsque vous \u00e9laborez une campagne de marketing pour vos clients, vous devez d’abord comprendre les publics qu’ils cherchent \u00e0 atteindre. Ce module de formation est hautement personnalis\u00e9 pour vous et votre station de radio ou votre publication. Il explore votre place dans l’\u00e9cosyst\u00e8me du marketing local et comment vous jouez avec les autres. <\/p>\n\n\n\n

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Learning Objectives<\/h4><\/div>\n\n\n\n

By the end of this module, you and your team will have a better understanding regarding:\"Check The demographic of your region\"Check The audiences you service with your broadcast, publication and website\"Check Local media and your competitive advantage\"Check Local digital usage and platforms\"Check Reach, Frequency, and understanding results\"Check Audience Segments \"Check First Party Data Audiences \"Check Introduction to the Customer Journey <\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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Module 2: The Customer Journey<\/h3><\/div>\n\n\n\n
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Les d\u00e9cisions d’achat (surtout les plus importantes) prennent du temps et n\u00e9cessitent de nombreuses recherches. Comment d\u00e9cidez-vous quelle entreprise recevra votre argent ? Le parcours du client est un moyen pour les professionnels du marketing de comprendre ce processus de prise de d\u00e9cision, et de savoir comment l’influencer au mieux en leur faveur !<\/p>\n\n\n\n

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Learning Objectives<\/h4><\/div>\n\n\n\n

By the end of this module, you and your team will have a better understanding regarding:\"Check How people (generally) make purchase decisions\"Check Building a brand with awareness marketing\"Check The different factors people consider when making a purchase\"Check Tracking success\"Check Cost per sale, Cost per lead, Cost per action\"Check Applying to your own sales nurturing<\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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Module 3: Conducting a Marketing Needs Assessment<\/h3><\/div>\n\n\n\n
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Qu’il s’agisse d’un nouveau client ou d’une personne avec laquelle vous travaillez depuis des ann\u00e9es, poser les bonnes questions peut permettre de d\u00e9couvrir de nouveaux besoins et de nouveaux budgets. Une r\u00e9union bien planifi\u00e9e apporte de la valeur \u00e0 votre client et lui permet de dire oui facilement.<\/p>\n\n\n\n

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Learning Objectives<\/h4><\/div>\n\n\n\n

By the end of this module, you and your team will have a better understanding regarding:\"Check SPIN – The 4 types of questions we ask\"Check Questions to avoid\"Check Implied needs versus explicit needs\"Check Communication styles and personality <\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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Module 4: Creating Accountable Marketing Strategies and Optimizing Results<\/h3><\/div>\n\n\n\n
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Une fois que vous avez mieux compris les besoins de votre client, comment mettre au point la bonne strat\u00e9gie de marketing qui se vend toute seule ? Et comment pivoter si les r\u00e9sultats ne sont pas id\u00e9aux ? <\/p>\n\n\n\n

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Learning Objectives<\/h4><\/div>\n\n\n\n

By the end of this module, you and your team will have a better understanding regarding:\"Check Setting campaign goals\"Check Understanding key performance indicators\"Check What does good look like?\"Check Website analytics\"Check Pixels and Tag Manager<\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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Module 5: Improving Your Sales Game<\/h3><\/div>\n\n\n\n
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Nous passons tellement de temps \u00e0 essayer d’aider nos clients dans leurs affaires que nous n\u00e9gligeons souvent les n\u00f4tres. Dans ce module, les \u00e9quipes de vente apprendront \u00e0 am\u00e9liorer leur propre m\u00e9tier et \u00e0 augmenter leurs revenus.<\/p>\n\n\n\n

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Learning Objectives<\/h4><\/div>\n\n\n\n

By the end of this module, you and your team will have a better understanding regarding:\"Check Understanding your pipeline\"Check Tools to help to prospect new business\"Check Lead nurturing\"Check Social selling\"Check Creative and Specs\"Check Handling objections\"Check Selling during economic uncertainty<\/p>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n

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\nContactez nous!\n\n\n\n
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Contactez-nous pour une consultation gratuite et sans obligation et travaillons ensemble \u00e0 l’am\u00e9lioration de vos ventes et de votre marketing !<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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Commencez<\/span><\/a><\/div>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n\n\n\n
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Services<\/h4>\n\n\n\n
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<\/i>Digital Marketing Services for Small Business<\/span><\/a><\/div>\n\n\n\n
<\/i>Consulting and Sales Training for Media Brands<\/span><\/a><\/div>\n\n\n\n
<\/i>Free Website SEO Audit<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n
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Liens rapides<\/h4>\n\n\n\n
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<\/i>About Us<\/span><\/a><\/div>\n\n\n\n
<\/i>About Jon Stewart<\/span><\/a><\/div>\n\n\n\n
<\/i>Nouvelles et mises \u00e0 jour<\/span><\/a><\/div>\n\n\n\n
<\/i>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n
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Contact<\/h2>\n\n\n\n
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<\/i>Otter Lake, Qu\u00e9bec, Canada<\/span><\/a><\/div>\n\n\n\n
<\/i>(613) 796 – 2991<\/span><\/a><\/div>\n\n\n\n
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Copyright \u00a9 2023 Calumet Media & Consulting<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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Politique de confidentialit\u00e9<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2614","page","type-page","status-publish","hentry"],"yoast_head":"\nFormation en vente de m\u00e9dias - Calumet Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calumetmedia.ca\/fr\/formation-en-vente-de-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation en vente de m\u00e9dias - Calumet Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/calumetmedia.ca\/fr\/formation-en-vente-de-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"Calumet Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/calumetmedia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-02T23:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/calumetmedia.ca\/wp-content\/uploads\/2022\/12\/salestraining.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@calumetmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/calumetmedia.ca\\\/fr\\\/formation-en-vente-de-medias\\\/\",\"url\":\"https:\\\/\\\/calumetmedia.ca\\\/fr\\\/formation-en-vente-de-medias\\\/\",\"name\":\"Formation en vente de m\u00e9dias - 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