We believe that journalism shouldn’t be held back by complicated tech. Our goal is to build tools that let publishers spend less time wrestling with code and more time telling the stories that matter.
That’s why we are absolutely thrilled to congratulate The Hill Times on the launch of their new, revamped newsletter strategy!
As a staple of political reporting in Canada, The Hill Times manages a massive amount of crucial daily content. To help them deliver that news more efficiently, they’ve adopted the same technology we developed for The Equity: our custom WordPress plugin, Chimpr.
What is Chimpr?
We built Chimpr to help The Equity interact better with its audiences. Most email tools feel like a second job, requiring manual copying and pasting or complex design skills.
Chimpr changes that by integrating directly into the WordPress dashboard. Here’s why it’s a game-changer for newsrooms:
- Intuitive Drag-and-Drop: Non-technical users can easily rearrange blocks and build professional emails using existing templates.
- Seamless Mailchimp Integration: It syncs perfectly with Mailchimp audiences, ensuring the right readers get the right updates.
- Smart Automation: The plugin can be set to automatically generate and send newsletters the moment content is published on the website—removing the “middleman” from the workflow.
Beyond the Newsroom: Improving Civic Communication
The success of Chimpr with publishers like The Hill Times and The Equity is just the beginning. We are excited to announce that we will shortly be rolling this automation out for several municipalities within the MRC Pontiac.
By using Chimpr to syndicate Public Notices, local governments can ensure residents are kept in the loop instantly and reliably. It’s about making sure that vital community information doesn’t get lost in the shuffle, improving transparency and communication for everyone.
We couldn’t be prouder to see our tools helping a national media powerhouses like The Hill Times reach their readers more effectively. Here’s to many more successful sends!
