The Equity launches AI driven French Translation
For 143 years, The Equity has been the weekly heartbeat of the Pontiac, a trusted voice in a region that largely speaks English. Yet, we’ve always acknowledged our francophone neighbours, dedicating a page in French within the paper since the 1970s. Today, we’re taking a significant leap forward, bringing that commitment to our online presence […]
Holiday Hours & Equity Deadlines: Fête Nationale & Canada Day
Our office will be closed on Wednesday, June 24th, to observe Fête Nationale. Then, just a week later, we’ll also be stepping away on Wednesday, July 1st, for Canada Day. Our staff will be back in the office, bright-eyed and bushy-tailed, ready to tackle your projects on the respective Thursdays following each holiday. For those […]
Calumet Media Streams QCNA’s Career Day
Last Friday, the Quebec Community Newspaper Association (QCNA) hosted their annual general meeting at the Château Cartier hotel in Aylmer, and Calumet Media was right there in the thick of it, helping stream the entire event live on YouTube. Beyond the usual business, the QCNA also held a Job Fair and a lively panel discussion, […]
Tuning In to What’s Next: Launching Digital Audio for Local Advertising in the Ottawa Valley
Before launching Calumet Media, I spent 20 years in local media—12 of them in radio. When I started working for Rogers Radio Ottawa, streaming music was still an experiment. Stations were reluctant to spend money delivering their content online when it was already free over the airwaves. But that world changed quickly. Radios are now […]
Compliance with Quebec’s Law 25: Essential for Ottawa Valley Businesses Engaging with Quebec Market
Quebec’s Law 25, formally known as “The Act to modernize legislative provisions as regards the protection of personal information,” was enacted on September 22, 2021. This transformative legislation mandates significant changes in how businesses collect, use, and disclose personal information. While it directly affects companies within Quebec, its reach extends to any organization that handles […]
How to Be Successful in Newspaper Sales in 2023
Newspaper sales have been in decline for several years, as more and more readers turn to online sources for their news and information. In fact, when I first started out in radio we would often use imagery of a dead fish wrapped in a newspaper to visualize how bad it was for the print industry. […]
Top 5 Ways to be Successful in Radio Sales in 2023
Being a successful radio sales person this year will be about embracing change. Expectations are that radio station revenue will be, at best, flat in 2023 as on-air revenue declines and is offset by increases in digital advertising. With another year of transformation coming our way, radio salespeople need to look at their book of […]
Did the CRTC “OK” Radio’s Next Wave of Consolidation?
It has been more than two years since the Canadian Radio-television and Telecommunications Commission began soliciting feedback for its review of the broadcast industry. After several delays, the CRTC finally released its results last week. The goal of the Commission’s review is to provide the framework for the broadcast industry to be more competitive with […]