Tuning In to What’s Next: Launching Digital Audio for Local Advertising in the Ottawa Valley
Before launching Calumet Media, I spent 20 years in local media—12 of them in radio. When I started working for Rogers Radio Ottawa, streaming music was still an experiment. Stations were reluctant to spend money delivering their content online when it was already free over the airwaves. But that world changed quickly. Radios are now […]
Top 5 Ways to be Successful in Radio Sales in 2023
Being a successful radio sales person this year will be about embracing change. Expectations are that radio station revenue will be, at best, flat in 2023 as on-air revenue declines and is offset by increases in digital advertising. With another year of transformation coming our way, radio salespeople need to look at their book of […]
Did the CRTC “OK” Radio’s Next Wave of Consolidation?
It has been more than two years since the Canadian Radio-television and Telecommunications Commission began soliciting feedback for its review of the broadcast industry. After several delays, the CRTC finally released its results last week. The goal of the Commission’s review is to provide the framework for the broadcast industry to be more competitive with […]