Reach out for a free, no obligation consultation and let’s work together on improving your sales and marketing!
Take your team from a group of product pushers to fully-engaged consultants focused on growing theirs & their client’s business.
When crafting a marketing campaign for your clients, you must first understand the audiences they are trying to reach. This training module is highly customized to you and your radio station or publication, exploring your place in the local marketing ecosystem and how you play with others.
By the end of this module, you and your team will have a better understanding regarding:
The demographic of your region The audiences you service with your broadcast, publication and website Local media and your competitive advantage Local digital usage and platforms Reach, Frequency, and understanding results Audience Segments First Party Data Audiences Introduction to the Customer Journey
When crafting a marketing campaign for your clients, you must first understand the audiences they are trying to reach. This training module is highly customized to you and your radio station or publication, exploring your place in the local marketing ecosystem and how you play with others.
By the end of this module, you and your team will have a better understanding regarding: The demographic of your region The audiences you service with your broadcast, publication and website Local media and your competitive advantage Local digital usage and platforms Reach, Frequency, and understanding results Audience Segments First Party Data Audiences Introduction to the Customer Journey
Purchase decisions (especially the larger ones) take time and plenty of research. How do you decide which company gets your money? The Customer Journey is a way for marketing professionals to understand this decision making process, and how to best influence it in their favour!
By the end of this module, you and your team will have a better understanding regarding: How people (generally) make purchase decisions Building a brand with awareness marketing The different factors people consider when making a purchase Tracking success Cost per sale, Cost per lead, Cost per action Applying to your own sales nurturing
Whether it’s a new client or someone you’ve worked with for years, asking the right questions can uncover new needs and new budgets. A properly planned meeting provides value to your client, and makes it easy for them to say yes.
By the end of this module, you and your team will have a better understanding regarding: SPIN – The 4 types of questions we ask Questions to avoid Implied needs versus explicit needs Communication styles and personality
Once you get a better understanding of your client’s needs, how do you come up with the right marketing strategy that sells itself? And how do you pivot if the results are less than ideal?
By the end of this module, you and your team will have a better understanding regarding: Setting campaign goals Understanding key performance indicators What does good look like? Website analytics Pixels and Tag Manager
We spend so much time trying to help our client’s with their business that we often neglect our own. In this module, sales teams will learn how to improve at their own craft and build their revenue.
By the end of this module, you and your team will have a better understanding regarding: Understanding your pipeline Tools to help to prospect new business Lead nurturing Social selling Creative and Specs Handling objections Selling during economic uncertainty
Reach out for a free, no obligation consultation and let’s work together on improving your sales and marketing!
Copyright © 2023 Calumet Media & Consulting
Restez connecté avec les dernières nouvelles de Calumet Media, du Pontiac Printshop et de The Equity — ainsi que des conseils pratiques adaptés aux petites entreprises du Pontiac et de la Vallée de l’Outaouais. Notre infolettre vous offre des astuces marketing, des nouvelles locales et des occasions à saisir, le tout au même endroit.