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Why You Should Audit Your Website

The website for your business has huge influence on the purchase decision of your potential customers. More than 87% of shoppers said they begin with an online search. An SEO audit is an essential step for any business that wants to improve its online presence and drive more traffic to its website. With potential customers increasingly using search engines to discover businesses, you need to quickly fix technical issues, large and small, that may be hindering your ranking.

Avoiding Technical Issues

One of the main benefits of an SEO audit is that it can help a business identify technical issues on their website that may be preventing them from ranking well in search engine results pages (SERPs). For example, an SEO audit can reveal if a website has broken links, slow page loading times, or duplicate content, all of which can negatively impact search engine rankings. By identifying and fixing these technical issues, a business can improve its visibility in search engine results and drive more traffic to specific pages on its website.

Keyword Planning

An SEO audit can also help identify ways for you to optimize the content on your website. Usually, this includes identifying keywords and phrases that a business should use more often in its content. By using these keywords naturally within your website, search engines like Google will begin to properly identify what your pages are about and better match them when users search for those keywords.

New Content Ideas

Over and above your existing content, an SEO audit can also help a business identify opportunities for creating new content that can attract more visitors. For example, it can reveal gaps in a business’s content strategy, such as a lack of blog posts or infrequent updates to the website. Search engines LOVE new content, but many businesses don’t update their website once it goes live. If you can identify these gaps and create new, high-quality content, search engines will rank you higher than a competitor who’s content is old and stale.

Stay Ahead of SEO Changes

Search Engine Optimization strategies used to be about technical changes to your website like meta tags, having a site map, and backlinks. Over the past two decades, it’s evolved to include things like relevancy, authority, and how your website loads on a mobile phone. Search engine algorithms are constantly evolving, and it can be difficult for a business to keep up with the latest changes. A regular SEO audit will help you stay up-to-date with the latest best practices – and ahead of the competition.

Track Your Progress

By regularly conducting an SEO audit, a business can see how its website is performing and how that improves over time. This can help a business stay on top of its online presence and make data-driven decisions to improve its search engine rankings and drive more traffic to its website.

SEO Audits Are Free!

Audits are an essential step for any business that wants to improve its online presence and drive more traffic to its website, and they can be done free of charge. Visit Calumet Media & Consulting’s FREE Website Audit tool, plug in your website address and immediately see what you can do today to improve your rank on search.

Learn more about how you can improve your search engine rank by subscribing to our newsletter. If you have questions about how you can improve your visibility when someone searches for your product or service, contact us and book a free, no obligation consultation.

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Jon Stewart

Located in the Pontiac region of Quebec, Jon is a sales and marketing executive with more than twenty years of experience in the radio and media industries. Passionate about helping businesses get their footing in the constantly evolving digital landscape, he can be reached at jon@calumetmedia.ca.

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