News & Resources

Grants for Small Businesses

Grants for Canadian Small Businesses

When it comes to starting or growing your small business, having the proper funding can make all the difference. Thankfully, there are many ways for businesses to access the funds they need through several different types of financial assistance. Most fall within one of three main categories: grants & subsidies,

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Facebook Advertising

The Small Business Cheat Sheet for Facebook

Facebook has become a powerful tool for businesses of all sizes to connect with customers, promote their products and services, and build their brand. With over 2.8 billion monthly active users, Facebook provides a huge potential audience for businesses to reach. Navigating Facebook’s many features and tools can be a

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Connecting your website to your crm

Increase Efficiencies by Connecting Your Website to Your CRM

A customer relationship management (CRM) system is an essential tool for any business looking to improve their customer service and sales, allowing you to track and manage customer interactions and data, such as contact information, purchase history, and communication logs. Connecting your website with your CRM can build efficiencies and

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The forests of the Pontiac, Quebec

Advertising in the Pontiac: A guide for small business

In our first whitepaper report, “Advertising in the Pontiac“, we explore the people and the region of the MRC Pontiac located in the Outaouais. Big in heart but small in population, this area presents opportunity for small businesses to put down roots and grow while still being close to larger

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website audit

Why You Should Audit Your Website

The website for your business has huge influence on the purchase decision of your potential customers. More than 87% of shoppers said they begin with an online search. An SEO audit is an essential step for any business that wants to improve its online presence and drive more traffic to

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How to improve your newspaper sales in 2023

How to Be Successful in Newspaper Sales in 2023

Newspaper sales have been in decline for several years, as more and more readers turn to online sources for their news and information. In fact, when I first started out in radio we would often use imagery of a dead fish wrapped in a newspaper to visualize how bad it

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How to be a successful radio salesperson

Top 5 Ways to be Successful in Radio Sales in 2023

Being a successful radio sales person this year will be about embracing change. Expectations are that radio station revenue will be, at best, flat in 2023 as on-air revenue declines and is offset by increases in digital advertising. With another year of transformation coming our way, radio salespeople need to

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News about our website change is now

We’ve made a minor change with big impact – Calumet Media & Consulting’s website has moved from to our new online home at to help with our search engine optimization strategy. When we launched Calumet Media last month, it made sense to roll out our new website under

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Twitter Adds Public Views to Tweets

Love him or not, everyone can agree that Elon Musk’s time as head of Twitter has been an interesting one. For many years, the social media platform has been playing catchup versus the likes of Facebook and Instagram, with a fraction of both the audience and marketing dollars that advertisers

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Radio News

Did the CRTC “OK” Radio’s Next Wave of Consolidation?

It has been more than two years since the Canadian Radio-television and Telecommunications Commission began soliciting feedback for its review of the broadcast industry. After several delays, the CRTC finally released its results last week. The goal of the Commission’s review is to provide the framework for the broadcast industry

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