Advertising in the Pontiac: A guide for small business
In our first whitepaper report, “Advertising in the Pontiac“, we explore the people and the region of the MRC Pontiac located in the Outaouais. Big in heart but small in population, this area presents opportunity for small businesses to put down roots and grow while still being close to larger areas in Renfrew County and […]
Why You Should Audit Your Website
The website for your business has huge influence on the purchase decision of your potential customers. More than 87% of shoppers said they begin with an online search. An SEO audit is an essential step for any business that wants to improve its online presence and drive more traffic to its website. With potential customers […]
How to Be Successful in Newspaper Sales in 2023
Newspaper sales have been in decline for several years, as more and more readers turn to online sources for their news and information. In fact, when I first started out in radio we would often use imagery of a dead fish wrapped in a newspaper to visualize how bad it was for the print industry. […]
Top 5 Ways to be Successful in Radio Sales in 2023
Being a successful radio sales person this year will be about embracing change. Expectations are that radio station revenue will be, at best, flat in 2023 as on-air revenue declines and is offset by increases in digital advertising. With another year of transformation coming our way, radio salespeople need to look at their book of […]
JonStewart.com is now CalumetMedia.ca
We’ve made a minor change with big impact – Calumet Media & Consulting’s website has moved from JonStewart.com to our new online home at CalumetMedia.ca to help with our search engine optimization strategy. When we launched Calumet Media last month, it made sense to roll out our new website under our (existing) website JonStewart.com. It […]
Twitter Adds Public Views to Tweets
Love him or not, everyone can agree that Elon Musk’s time as head of Twitter has been an interesting one. For many years, the social media platform has been playing catchup versus the likes of Facebook and Instagram, with a fraction of both the audience and marketing dollars that advertisers have allocated to digital advertising. […]
Did the CRTC “OK” Radio’s Next Wave of Consolidation?
It has been more than two years since the Canadian Radio-television and Telecommunications Commission began soliciting feedback for its review of the broadcast industry. After several delays, the CRTC finally released its results last week. The goal of the Commission’s review is to provide the framework for the broadcast industry to be more competitive with […]